Blogs are hot. You probably have read success stories about them as marketing tools. Whether you are a small business owner or independent professional who works at home, you can tap into its potential and immediately become an expert in your niche.
But, is there any drawback? What should you know before deciding if you are into blogging?
For the uninitiated, there are approximately 175,000 blogs created on a daily basis. The number is increasing — more than double — compared to last year.
It cannot possibly maintain the growth at such rate forever. Afterall, there are only so many people on the earth, especially who are online. Everyone can only start and blog about so many things at once.
Still, the rate of which the blogosphere is growing astonishes all of us.
A blog becomes popular as a marketing tool because firstly it represents the human face of what used to be faceless companies and websites. End-users demand more nowadays. They demand interactive communication between themselves and real people from the company they are going to do business with.
E-mail newsletters and traditional websites serve this purpose only partially. Both of them convey information to the consumers, with no way to interactively give feedbacks.
For small business owners and solopreneurs who are just going to build their first web presence, a blog can compliment a traditional website.
So that is why I now have a blog – to put a human face to the elevation factor and to offer regular practical advice to businesses. Welcome to my blog.