We have seen the Social Media revolution explode over the past couple of years. More and more businesses are embracing Social Media finding it to be an affordable and effect way of marketing their business. One of the biggest questions I get asked is “What do I say?”, its all well and good setting up Social Media platforms but unless you […]
Strategic Social Media Networking
The internet and all things digital now dominates our working life. We all have smart phones, laptops, ipads and email is our primary form of communication. The invent of Social Media has allowed us extend our communication beyond our address book and connect with new people, in business we hope these people may be interested […]
Extending your Social Media Reach
When you venture into the world of social media marketing to start with it can be very you and your business centric. You set up your profiles and pages to reflect you, your brand, your areas of expertise and your products and services. People connect and follow because the information you are sharing is of […]
How to write good content on the web
Writing good content for the web is crucial for your business. It can drive sales, build your customer base and get your brand at the top of a search list. Reaching and connecting with your audience is the key, but the way people read web pages is very different from reading a book or magazine: […]
34 Ways to Get up the Googles
Getting up the googles today is not just about keywords and back links but a whole lot more. Here below is a list of content marketing and SEO activities that you can consider. Not all may be appropriate but a lot of them can help not only increase your website ranking but drive important traffic […]
Building your digital marketing jigsaw
Here are some practical steps you should take when building your digital marketing jigsaw: Get your “Home” in order before you invite visitors in. Make sure your website reflects you and speaks to your target audience. How can you solve their problems? No website is better than a bad one. Make sure you can be […]
The Changing Face of Marketing – are you ready?
Marketing messages bombard us daily. These include spam, text messages, instant messaging, pop-up ads, television commercials, telemarketing and direct mail solicitation – just to name a few. While this form of marketing has been tried and tested over the years, it is now having the opposite effect but why? What has changed? As the internet […]
Make hay whilst the sun shines – Summer Marketing Tips!
Summer is traditionally a quiet time for most businesses, everyone is away on holiday and trying to get decisions made or projects moved forward can be difficult. In the current climate it can be unnerving and we should take this time to catch up on some of those valuable marketing activities that in busier times […]
How to use Twitter better as a Marketing tool?
Everyone is talking about it and businesses are considering if they should be using it. But is Twitter just about following your favorite Radio 1 DJ or about incorporating it into your overall marketing strategy? The answer is both, but for it to be an effective marketing tool you need to consider the follow: Decide […]
Do you Twitter, Digg or Stumbleupon to get business?
Much has been written about social media, conversational marketing, buzz marketing, and shared networks. There are some real advantages in understanding this media and how it can be utilised to help you get your name out there and more business. But how does it compare to direct and e-marketing ? What is Social Media? Social […]