Supplying a steady source of leads and opportunities to the sales team is one of the main roles of any marketing department. PR and advertising can increase your brand awareness, but direct lead generation requires a concentrated marketing campaign.
From direct mail and email marketing to warm up your prospects, to telephoning and making direct contact with your market. The Elevation Factor can build and deliver a campaign that will produce qualified leads and opportunities for your business. We:
- Source lists/data
- Produce clear direct mail
- Create innovative email marketing
- Manage and monitor email blasts
- Build, train and manage an internal telemarketing team
- Brief and manage an external telemarketing resource
DID YOU KNOW…
Telemarketing can be an effective tool. Powerful in its immediacy and offers personalisation in an increasingly hi-tech and depersonalised world. It’s a great way of building prospect lists, boosting customer loyalty and clinching sales. In fact, when employed correctly, telemarketing delivers sales conversion rates that hit double digits, in contrast to the one to two per cent typical of direct mail.
Direct Marketing Association: www.dma.org.uk