LEAD GENERATION
Supplying a steady source of leads/opportunities to the sales team is one of the main roles of any marketing department. PR and advertising can increase your brand awareness, but direct lead generation requires a concentrated campaign.
Direct mail and email marketing can be utilised to warm up your prospects, but for many sectors the only true way of generating interest is by telephoning and making direct contact with your market.
the elevation factor can build and deliver a campaign that will produce qualified leads and opportunities for your business. We:
- Source lists/data
- Produce clear direct mail and/or email marketing
- Manage and monitor email blasts
- Build, train and manage an internal telemarketing team
- Brief and manage an external telemarketing resource
E-MARKETING
E-Marketing can be a fast, cost effective way of contacting your clients and prospects, but there are a number of pieces to the "E" jigsaw:
We can either help you with a single piece or the whole picture:
- Website design, development and SEO
- Blogging
- Social Media Strategy - Twitter, Linkedin
- Content Driven Marketing
- E Mail and newsletter marketing - stay out the junk box!
DID YOU KNOW...
Telemarketing is a double-edged sword. Powerful in its immediacy and personalisation in an increasingly hi-tech and depersonalised world. It's a great way of building prospect lists, boosting customer loyalty and clinching sales. In fact, when employed correctly, telemarketing delivers sales conversion rates that hit double digits, in contrast to the one to two per cent typical of direct mail.
Direct Marketing Association: www.dma.org.uk