A marketing plan or even a to-do list is essential for any business whether large or small. Ad hoc, unstructured marketing activities very rarely achieve success.
A good marketing plan should be the backbone for all activities. We therefore work with our clients to:
- Analyse the market
- Identify their target audience and what influences them to buy
- Know their competitors strengths and weaknesses
- Look at the marketing mix and what works in their market
- Evaluate cost implications of marketing activities against budget
- Produce a realistic, affordable and achievable plan
- Measure performance of activities against the plan
- We then work closely to deliver the plan – on time and within budget…
Are you trying to branch into new markets in new countries? We have extensive experience of working on global marketing campaigns that have been produced in multiple languages. We can help you produce the campaigns and the copy and then get the translations done whilst understanding the subtleties of different cultures.
Similarly if you are an international company looking to break into the UK market we can work with global marketing teams to localize and roll-out corporate initiatives.