MARKETING PLANNING
A marketing plan or even a to-do list is essential for any business whether large or small. Ad hoc, unstructured marketing activities very rarely achieve success.
A good marketing plan should be the back bone for all activities. We therefore work with our clients to:
- Analyse the market
- Identify their target audience and what influences them to buy
- Know their competitors strengths and weaknesses
- Look at the marketing mix and what works in their market
- Evaluate cost implications of marketing activities against budget
- Produce a realistic, affordable and achievable plan
- Measure performance of activities against the plan
We then work closely to deliver the plan – on time and within budget...
PR AND BRANDING
Get the right message to the right people. Work with our experts to create the right image and branding for your business and then convey this to your market – Logos, brochures, website design, targeted press releases, thought leadership.
MARKETING TRAINING
We run a series of marketing workshops and seminars to help businesses improve their own internal marketing skills – ideal for small businesses and sole traders.
WE START WITH THE BASIC QUESTIONS...
Who are your customers?
What are the compelling events that initiate companies or individuals to buy from you?
Do you know why, what, when or how it happens... or in fact who?