Generating leads can be expensive and the reality is a high proportion of them will not be ready to buy. The sales team will initially focus on the “hot” ones but how do you keep the rest warm? Who to call next and how to bring them to the boil?
Lead nurturing and lead management must be a priority for all companies. The Elevation Factor can help and advise on:
- Client profiling – who is your target audience?
- Lead pool segmentation – who are you talking to?
- Building a Content bank and programme to nurture your leads
- Design and delivery of content i.e. emails, newsletters, white papers
- Integration with Social Media – spreading the word further
- Marketing automation and analytics – automate the process and build a digital profile for your leads; what do they want to hear about?
Email and Marketing Automation – let us do it for you …
Email marketing can play an important part in nurturing your leads and sophisticated marketing automation tools can make your marketing more targeted, relevant, timely and successful.
However, you may not have the time or resources internally to manage your monthly campaigns, the email creation and follow-up work. We can work with you on a monthly basis:
- creating your campaigns
- creating your emails
- segmenting data and lists
- creating autoresponders and signups
- integrating the results into your CRM
- ensuring the sales team are only working on the “highest scoring” leads.
We are independent consultants for the following marketing automation tools:
Act-On
Marketo
SilverPop
Eloqua
And also have extensive knowledge of using Campaign Monitor, Constant Contact, Mailchimp, Vertical Response, and In-Touch CRM.
