Email marketing brings you to your customers’ attention every time you have a product to sell or a message to get out there. Rather than relying on them finding you through SEO, or interacting with you on social media, sending an eshot provides the opportunity to directly contact your customers on a personal level. Also with the […]
Secrets to a successful event
Events provide an excellent way of directly connecting with your prospects. The face to face time you have with delegates is invaluable in helping move your prospects along the sales cycle. Events are possibly the most expensive tool of the marketing mix, yet one of the most effective if you plan your event carefully and […]
Thinking outside the Inbox – email marketing
Ten Tips for “Outside of the Inbox” Email Marketing Forget the “batch and blast” technique and consider your email campaigns as part of a conversation. Begin to think of each email campaign you send out as part of an ongoing dialogue with each prospect. The way to keep the conversation going is to listen (how […]
When is the best time to send out bulk emails?
Testing is really the only way to know for sure. For example, it used to be the general consensus that Monday was the WORST day to send emails, so as a result the volume of Monday emails went way down.but then someone got the bright idea to send their emails on Monday and suddenly Monday […]
The Changing Face of Marketing – are you ready?
Marketing messages bombard us daily. These include spam, text messages, instant messaging, pop-up ads, television commercials, telemarketing and direct mail solicitation – just to name a few. While this form of marketing has been tried and tested over the years, it is now having the opposite effect but why? What has changed? As the internet […]
Make hay whilst the sun shines – Summer Marketing Tips!
Summer is traditionally a quiet time for most businesses, everyone is away on holiday and trying to get decisions made or projects moved forward can be difficult. In the current climate it can be unnerving and we should take this time to catch up on some of those valuable marketing activities that in busier times […]
Do you Twitter, Digg or Stumbleupon to get business?
Much has been written about social media, conversational marketing, buzz marketing, and shared networks. There are some real advantages in understanding this media and how it can be utilised to help you get your name out there and more business. But how does it compare to direct and e-marketing ? What is Social Media? Social […]
Champagne marketing ideas on beer money
According to the market research, businesses that invest in marketing during a recession typically see a return on investment of more than 4 per cent in the short term, as well as gaining market share three times faster in the two years following a recession. Fortunately, effective marketing doesn’t have to break the bank – […]
Effective Email Marketing
Businesses looking to spend fewer marketing pounds but still keep a presence in the marketplace should look seriously at e-newsletters and e-blasts. E-mail marketing helps save money and is a cost-effective way to build customer loyalty and attract new business. However the planning and implementation are as just as important for e-marketing as it is […]
