We have seen the Social Media revolution explode over the past couple of years. More and more businesses are embracing Social Media finding it to be an affordable and effect way of marketing their business. One of the biggest questions I get asked is “What do I say?”, its all well and good setting up Social Media platforms but unless you […]
Thinking outside the Inbox – email marketing
Ten Tips for “Outside of the Inbox” Email Marketing Forget the “batch and blast” technique and consider your email campaigns as part of a conversation. Begin to think of each email campaign you send out as part of an ongoing dialogue with each prospect. The way to keep the conversation going is to listen (how […]
Building your digital marketing jigsaw
Here are some practical steps you should take when building your digital marketing jigsaw: Get your “Home” in order before you invite visitors in. Make sure your website reflects you and speaks to your target audience. How can you solve their problems? No website is better than a bad one. Make sure you can be […]
How to use Twitter better as a Marketing tool?
Everyone is talking about it and businesses are considering if they should be using it. But is Twitter just about following your favorite Radio 1 DJ or about incorporating it into your overall marketing strategy? The answer is both, but for it to be an effective marketing tool you need to consider the follow: Decide […]
