We have seen the Social Media revolution explode over the past couple of years. More and more businesses are embracing Social Media finding it to be an affordable and effect way of marketing their business. One of the biggest questions I get asked is “What do I say?”, its all well and good setting up Social Media platforms but unless you […]
Strategic Social Media Networking
The internet and all things digital now dominates our working life. We all have smart phones, laptops, ipads and email is our primary form of communication. The invent of Social Media has allowed us extend our communication beyond our address book and connect with new people, in business we hope these people may be interested […]
Extending your Social Media Reach
When you venture into the world of social media marketing to start with it can be very you and your business centric. You set up your profiles and pages to reflect you, your brand, your areas of expertise and your products and services. People connect and follow because the information you are sharing is of […]
How to write good content on the web
Writing good content for the web is crucial for your business. It can drive sales, build your customer base and get your brand at the top of a search list. Reaching and connecting with your audience is the key, but the way people read web pages is very different from reading a book or magazine: […]
34 Ways to Get up the Googles
Getting up the googles today is not just about keywords and back links but a whole lot more. Here below is a list of content marketing and SEO activities that you can consider. Not all may be appropriate but a lot of them can help not only increase your website ranking but drive important traffic […]
Thinking outside the Inbox – email marketing
Ten Tips for “Outside of the Inbox” Email Marketing Forget the “batch and blast” technique and consider your email campaigns as part of a conversation. Begin to think of each email campaign you send out as part of an ongoing dialogue with each prospect. The way to keep the conversation going is to listen (how […]
When is the best time to send out bulk emails?
Testing is really the only way to know for sure. For example, it used to be the general consensus that Monday was the WORST day to send emails, so as a result the volume of Monday emails went way down.but then someone got the bright idea to send their emails on Monday and suddenly Monday […]
Good Content Sells
Sending a relevant message about your product or service at the right time directly improves results and drives demand. By creating great content, you can create more sales leads, drive website traffic, promote brand, and educate customers and prospects. To ensure you get the most out of your content marketing efforts, follow these six rules: […]
Building your digital marketing jigsaw
Here are some practical steps you should take when building your digital marketing jigsaw: Get your “Home” in order before you invite visitors in. Make sure your website reflects you and speaks to your target audience. How can you solve their problems? No website is better than a bad one. Make sure you can be […]
The Changing Face of Marketing – are you ready?
Marketing messages bombard us daily. These include spam, text messages, instant messaging, pop-up ads, television commercials, telemarketing and direct mail solicitation – just to name a few. While this form of marketing has been tried and tested over the years, it is now having the opposite effect but why? What has changed? As the internet […]
