Summer is traditionally a quiet time for most businesses, everyone is away on holiday and trying to get decisions made or projects moved forward can be difficult. In the current climate it can be unnerving and we should take this time to catch up on some of those valuable marketing activities that in busier times […]
How to use Twitter better as a Marketing tool?
Everyone is talking about it and businesses are considering if they should be using it. But is Twitter just about following your favorite Radio 1 DJ or about incorporating it into your overall marketing strategy? The answer is both, but for it to be an effective marketing tool you need to consider the follow: Decide […]
Do you Twitter, Digg or Stumbleupon to get business?
Much has been written about social media, conversational marketing, buzz marketing, and shared networks. There are some real advantages in understanding this media and how it can be utilised to help you get your name out there and more business. But how does it compare to direct and e-marketing ? What is Social Media? Social […]
Champagne marketing ideas on beer money
According to the market research, businesses that invest in marketing during a recession typically see a return on investment of more than 4 per cent in the short term, as well as gaining market share three times faster in the two years following a recession. Fortunately, effective marketing doesn’t have to break the bank – […]
Effective Email Marketing
Businesses looking to spend fewer marketing pounds but still keep a presence in the marketplace should look seriously at e-newsletters and e-blasts. E-mail marketing helps save money and is a cost-effective way to build customer loyalty and attract new business. However the planning and implementation are as just as important for e-marketing as it is […]
Why a blog?
Blogs are hot. You probably have read success stories about them as marketing tools. Whether you are a small business owner or independent professional who works at home, you can tap into its potential and immediately become an expert in your niche. But, is there any drawback? What should you know before deciding if you […]
